The Orange Couch Coffee shop is located in the Marigny neighborhood of New Orleans. It's a bright and creative outpost serving up iconic beverages like Vietnamese Iced Coffee and Thai Iced Tea. Along with locally baked goods, breakfast tacos, and vegan goods.
Art Direction, Photography, Social Media
Before beginning our regular social media posting for the Orange Couch we wanted to really hone in on a visual aesthetic that both represented the space but also captured the energy and texture of the neighborhood. We were inspired by the rich colors of the beverages and the constant shadows of the surrounding palm trees fronds.
Once we locked in the visual aesthetic we needed to focus on tone of voice throughout social media. We create light hearted and inviting captions and use stories to continue our playful and warm style.